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Jessica Biffi, trained technically at Ryerson University, in the field of Fashion Design. Her Mass Exodus collection, received rave reviews and earned her a coveted spot, as a main feature in Holt Renfrew’s window display. After three years working as a Lead Visual Merchandiser, she got her start in the industry, on the second season of Project Runway Canada. During her time on the series, she won three challenges, and gained wide recognition in the industry. Biffi, has shown at Toronto Alternative Fashion Week, and premiered at LG Fashion Week in 2009, with her first Fall/Winter collection. Biffi, has partnered with some of the industry’s leading retailers, including Winners, Addition Elle, Penningtons and Gymboree, and continues to develop new partnerships. This innovative talent, is a Toronto based designer, working under her own label,  Jessica Biffi.  Biffi’s inspiration comes from the world around her. a citizen of her atmosphere, Biffi’s designs speak of the times and are her artistic reflection of what sees. she is a force to be noticed, and has a new and innovative perspective. Clean lines, eye catching details and fit are key elements of the Jessica Biffi brand. interesting mixes of fabrications, bring an unexpected touch to structure and body conscience pieces. sex appeal and confidence, merge in quality materials and craftsmanship. http://runway.globaltv.com/default.aspxshapeimage_10_link_0